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Design & Art Direction

Run Like Hell

A band image for a Pink Floyd tribute that rebuilds the picture-within-a-picture of Ummagumma.

Commissioned band image · 2024

Run Like Hell band image recreating Pink Floyd's Ummagumma cover: the band repeats inside a framed picture on a weathered wall.

Brief. Run Like Hell wanted a band image Floyd fans would recognise at a glance: the 1969 Ummagumma cover, where the band repeats inside a picture on the wall, rearranged every time.

Approach. One location, one early morning. A clean plate of the wall, then four set-ups with a different member in front each time, nested inside one another and graded to the warm, aged tone of the original.

Outcome. An image that reads as Floyd before anyone sees the name, with the Wish You Were Here sleeve leaning against the wall as a nod for the fans.

How it was made

The location

An empty weathered concrete wall with two doorways and a wooden stool: the location for the Run Like Hell image.

A clean plate of the wall, shot before the band stepped in.

Four set-ups

Run Like Hell set-up one: a band member seated on a stool in front, the rest of the band behind, a blank frame on the wall.
Run Like Hell set-up two: a band member in a red top seated in front, a blank frame on the wall behind her.
Run Like Hell set-up three: a band member in a blue T-shirt seated in front, a blank frame on the wall behind him.
Run Like Hell set-up four: a band member in a checked shirt seated in front, a blank frame on the wall behind him.

The same scene four times, with a different member in front and a blank frame on the wall.

Nested and graded

FinishedRaw frame
Raw frameFinished

From a single raw frame to the finished image: each set-up placed inside the frame of the one before, then graded as one image.

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